MAGNOLIA Presents the 27th Edition of its Exclusive Fashion Experience in the Heart of Dubai.

MAGNOLIA SHOWROOM, the prestigious international platform led by Orianna Zancanaro, announces the 27th edition of its renowned Fashion Experience, this time conquering the Middle East in Dubai. This highly anticipated event will take place on May 29, 30, and 31, 2025, at Salvaje Dubai, the sophisticated restaurant located at the foot of the iconic Burj Khalifa, the tallest building in the world and a symbol of global luxury.

With over 12 years of experience and more than 500 brands participating in its 26 previous editions, MAGNOLIA SHOWROOM has become a strategic platform for international brands seeking to enter global markets. This edition marks an exciting chapter in the emerging luxury market of the Middle East, positioning the United Arab Emirates as a global reference for fashion, luxury, and creativity.

The Fashion Experience in Dubai will provide a unique stage where designers and brands can showcase exceptional collections to a diverse and sophisticated audience. Moreover, the event will foster cultural and professional exchange, driving strategic alliances in an unparalleled luxury environment.

A Prestigious Location: Salvaje Dubai
Located in Downtown Dubai, Salvaje Dubai is renowned for its exceptional Japanese cuisine and bold, contemporary design. This vibrant venue not only offers an exclusive atmosphere but also a dynamic setting with live dance performances and world-renowned DJ sets, making it the perfect location for impactful brand activations. With its unique vision and attention to detail, Salvaje Dubai becomes the ideal stage to connect brands with a sophisticated and discerning audience.

The MAGNOLIA Experience: A Global Platform for Brands
MAGNOLIA SHOWROOM offers brands and designers an exclusive platform that provides not only visibility and positioning in one of the world’s most desired destinations but also facilitates access to the luxury market in the Middle East. This event offers a unique opportunity to connect with both end consumers and industry professionals, while showcasing work in a luxurious and dynamic environment. At the same time, it promotes cultural and professional exchange, fostering networking among brands, designers, businesses, and strategic partners, creating an international network that drives collaboration and innovation in fashion.

The event not only positions participating brands in an emerging market such as the United Arab Emirates but also strengthens Dubai’s role as a global leader in fashion and luxury, attracting both international and Arab brands. Thus, MAGNOLIA SHOWROOM acts as a catalyst for the growth of brands in international markets, while providing local brands with the tools to expand and remain competitive globally.

About the Founder: Orianna Zancanaro
Orianna Zancanaro is a fashion business expert, designer, and editor for L’Officiel Monaco, as well as a writer for L’Officiel Arabia and Marie Claire Latin America. With more than 12 years of experience in the industry, she is the director and founder of Zancanaro, a luxury resortwear brand, and MAGNOLIA SHOWROOM. Her extensive experience in fashion design, communication, event production, and public relations has allowed her to create a platform that supports and promotes brands at every stage of their development, bringing fashion and luxury to new global audiences.